Analytics
Analytics and reporting
Know how many people visit your website, where they come from and what turns them into customers.
See what your website is really doing
Is your website bringing in customers? Analytics answers that. We set up Google Analytics properly and turn the numbers into simple reports you can actually use.
What we set up
- Google Analytics 4, installed on every page and configured for your business.
- Enquiry tracking: contact form submissions, phone number taps, email clicks and bookings counted as goals.
- Search Console linked, so you can see which Google searches bring people to you.
- All your websites in one place, if you run more than one.
- Your own visits excluded, so the numbers are not inflated by you and your staff.
Reports in plain English
We can send you a short regular summary: how many visitors you had, where they came from, which pages they looked at and how many got in touch, with suggestions for what to improve.
Tell us about your project and we will reply with next steps and a no-obligation quote.
Frequently asked questions
Is Google Analytics free?
Yes, Google Analytics 4 is free for small and medium websites. We set it up and configure it for you.
Do I need a cookie banner for analytics?
Analytics uses cookies, so it should be mentioned in your privacy policy, and a cookie consent banner is the safest approach in the UK. We can set up both.
Can you track phone calls from my website?
We can track when visitors tap your phone number or email address, as well as contact form submissions.
More from Nocturnal Media
Everything else your business needs online.
- Website design and buildFast, mobile-friendly websites built to be found on Google.
- Competition websitesPrize competition sites with payments and draws.
- Managed website hostingSecure, managed hosting with updates and security handled.
- Domain namesFind, register and connect the right domain for your brand.
- Website monetisationEarn from your traffic with ads, affiliates and sponsorships.
- Custom business emailProfessional email on your own domain, on every device.
- Web and mobile app developmentWeb and mobile apps built around how your business works.
- Social media setupSocial pages set up, branded and linked to your website.
- AI for businessAI assistants and automation that save you time.
- Coding and website fixesFixes, changes and coding help for your existing website.
- SEO and AI searchGet found on Google, Bing and AI assistants.
- Website security and hack clean-upHacked site clean-ups, security checks and monitoring.
- Website care plansMonthly updates, backups, security and small changes.
- Online bookings and remindersOnline booking and automatic customer reminders.
- Google Business ProfileShow up on Google Maps and in local searches.
- Privacy and cookie compliancePrivacy policies and cookie consent done properly.
- Branding and print designLogos, business cards, flyers and social graphics.
- Content and automationWebsite content, blogs and auto-posting to socials.
- Website moves and rescuesMove hosts or domains, or rescue an old website.
- Speed and accessibility checksFaster pages and a website everyone can use.
Ready to get started?
Tell us what you need and we will reply by email with next steps and a quote. There is no obligation.